Bourkha, B. and Demil, B. (2016) Absorptive capacity: a product imitation process La capacité d'absorption, un processus d'imitation de produits. Revue Francaise de Gestion, 255 (2). pp. 155-168.

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Abstract

Companies facing rival product innovations may attempt to imitate them depending on their absorptive capacity. By studying 57 decision-making in the debit card market, we show that this capacity results from the deliberate coordination between different departments, that this capacity is evolving and routinizes the decision-making process over time, and that knowledge on related markets enhance potential capacity while complementary assets influence realized capacity. ©Lavoisier.

Item Type: Article
Subjects: Business, Management and Accounting
Divisions: SCIENTIFIC PRODUCTION > Business, Management and Accounting
Depositing User: Administrateur Eprints Administrateur Eprints
Last Modified: 31 Jan 2020 15:44
URI: http://eprints.umi.ac.ma/id/eprint/1681

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